Programmatic Mobile
by LIONS GROUP Media
Unlike most bookable concepts on the German market. Or with one sentence…
It is THE combination of targeting (data segments) and creation (unusual advertising materials)!
ould you like to see some striking advertising material examples? Coordinate an online meeting today. We look forward to a constructive, good exchange.
Basic idea of LIONS GROUP Media
the Programmatic Mobile concept
How two pillars intertwine!
Concept Programmatic Mobile
What services are covered?
No additional costs – all services included in the basic package
Basic package:
Based on an existing basic idea for the campaign, LIONS GROUP Media plans to implement a programmatic mobile campaign.
In an offer/order, a certain minimum number of advertising contacts is guaranteed, calculated from the budget and a maximum CPM.
Since media purchasing is auction-based, LIONS GROUP Media presents the number of advertising contacts actually realized after the campaign has ended.
Example:
Budget: 9.900 Euro (net)
Max. TKP: 20 Euro
min. guaranteed media: – 475.000 contacts with the target group
Design/creation of the ads: Based on existing campaign idea, images and texts (provided by the costumer)
Basic idea of the concept
Package variants
Basispaket
LGM supplies:
Based on the existing campaign idea and materials, LGM provides the following services:
Basispaket Plus
LGM supplies:
All services from the basic package, LGM provides the following services:
Basispaket Pro
LGM supplies:
All services from the basic an basic plus package, LGM provides the following services:
- Suggestions on campaign tactics/s
- Suggestions for data segment(s).
- Design and creation of two ads – 1x special format + 1x standard format
- Campaign idea and concept
- Advertising text for ads
- Appropriate tonality, appropriate persona approach
- Image research (purchase of the usage rights for the image is taken over by the customer)
- Creation of a campaign-related landing page, tonality, suitable persona approach/advertising text for landing page
Customer delivers:
Customer provides the following materials for the campaign:
- Pictures/video
- Texts for the ads
- Logo
- Possibly font if necessary
- Basic idea of the campaign
Costumer delivers:
Customer provides the following materials for the campaign:
- Logo
- Possibly font if necessary
Costumer delivers:
Customer provides the following materials for the campaign:
- Logo
- Possibly font if necessary
Special features – Why is this concept different from others?
- Implementation via one Platform forexclusivelyMobile advertising
- Use of data segments (more granular target group control) in combination with… very unusual and innovative ads
- Incl. creation service – no additional costs for creating advertising material in the basic package
- Auction-based media purchasing – efficient use of the media budget
- Improving campaign results through the use of various sub-tactics– through optimization = concentration on the area that is most effective
Selection of tactics(target group control) – Example automotive
Here’s how we would promote the new car campaign in your local business area
Traditional media buying
This is how companies buy advertising space these days…
Today’s media buying
This is how companies should buy advertising space these days…
