Hakuna MaDATA! The Performance-LIONS!
LIONS-strong performance with programmatic advertising.
We don’t know if the flutter of a butterfly’s wing in Brazil will cause a tornado in Texas, but here’s how you can use Programmatic Advertising to reach the people you want to reach – in real time and anywhere in the world. Learn how to minimize wastage and increase reach.
Our customers (including companies like Birkenstock, Campus Verlag, or FingerHaus) rely on Programmatic Advertising to effectively advertise online and on mobile devices. The targeting is done through Real Time Bidding, which happens within a few milliseconds. In the blink of an eye, granular data is used to identify the highest purchasing intent throughout the customer journey. Your ad will be effective.”
How to take your performance to the next level
Programmatic advertising not only reduces scatter loss. The difference to traditional media planning: there you receive a previously agreed media performance (fixed CPM). But programmatically, there’s more to it. Here we act dynamically and on an auction basis. A practical scenario: 400,000 advertising contacts are agreed upon. In the course of the campaign, actually realized: 700,000. The budget: remains constant. A smooth outperformance – made possible through effective data management.
“Data Morgana” is a thing of the past. Every successfully placed campaign gives you new consumer insights. And with that new perspectives – for a new way of advertising confidently.
Charming performer: Advertising that arrives
When you know how the other person “works,” what their preferences, desires and needs are, you will communicate in an even more empathetic way. Data-driven communication is knowledgeable communication. This creates the prerequisites for moving your target audience to take action.
Creative programmatic advertising combines granular data analysis with a stimulating approach. Does the advertising trigger something? Does it create attention, does it arouse curiosity? Does it tempt action? Channel interest, for example in the form of a high-selling microsite?
How Programmatic Advertising Works. Three Examples.
Data-Driven Marketing is filtered variety. For every demand the tailor-made offer. In real-time.
Lions strength performance? In doubt, pro Leo!
Together, we reach the right person at the right time in the right place. Targeted. When data and creation merge: with the right (interactive) approach. Efficient in media buying, effective in targeting, and compliant with data protection. The right for you? Call us: